Explore a full-funnel view of sustainable marketing tools for startups with Genesis A. Emery!
January 8th, 2026 | 11:00 AM PT
In today’s fast-moving market, growth doesn’t happen by accident—it happens by design. From defining your brand’s core identity to building a marketing engine that drives measurable results, early-stage founders need more than good instincts— they need a strategy that evolves with their business and delivers at every stage of growth.
The Nasdaq Center is thrilled to be joined by Genesis A. Emery-Foley, Founder and CMO at The Blueprint Haus Agency, for a session for founders and startup teams ready to scale their marketing efforts with clarity and confidence. This session will walk you through the essential components of a growth-driven marketing framework—starting with brand clarity and positioning, all the way through funnel design, performance analytics, and scalable execution. Whether you're launching your first product or scaling up, you'll walk away with a full-funnel view of what sustainable marketing looks like in a startup environment!
Key Takeaways:
- Learn how to clarify your brand identity, define your UVP, understand your customer, and position yourself in a crowded market.
- Create integrated marketing funnels aligned to your customer journey—from awareness to advocacy.
- Use storytelling, thought leadership, and social proof to inspire trust and accelerate growth.
- Track key performance metrics like CAC, LTV, and ROI to optimize your campaigns and make informed decisions.
- Discover how to prioritize spend, build your team, and adopt emerging tools like AI and automation without losing focus.
Meet our special guest
Genesis A. Emery
Genesis A. Emery-Foley is an award-winning Chief Marketing Officer, recognized startup accelerator, world-class speaker, and frequent Guest Lecturer. She is the Founder and Chief Marketing Officer at The Blueprint Haus Agency – a leading integrated digital marketing agency fronted by the industry’s most innovative brand engineers and results-driven accelerators. Genesis also currently serves on Loyola University Chicago's Black Alumni Board as the VP of Communications.
With over 15 years of entrepreneurship, digital marketing, corporate brand communications, and public relations experience, Genesis expertly cultivates and nurtures stakeholder relationships, develops multi-channel digital marketing campaigns to generate awareness and brand reach, and creates holistic marketing communications strategies to optimize growth, brand positioning, and in-market performance for growing startups ready to scale and forge meaningful change.
Her recognized talents and impactful business leadership has led to national media attention on platforms such as ABC, FOX, NBC, CBS, Right This Minute, and many more! In addition, Genesis has been highlighted as a speaker, panelist, and guest lecturer for many of the largest global corporations including IBM, Dell, and LinkedIn; prestigious academic institutions including Loyola University Chicago, University of California, Berkeley, Roosevelt University, and Morehouse College; and industry conferences including Black Tech Week, Chicago's Women's Leadership Summit, MommyCon, Brave N' Broken, The Mamas Making Money Conference, The Success Junkie Summit, and others.
The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!
All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to nasdaqcenterlive@nasdaqcenter.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact hello@nasdaqcenter.org.
If you haven't already, please add hello@nadsaqcenter.org to your safe senders list.