Discover the missing framework for customer demand that turns conventional startup thinking on its head and unlocks real growth!
July 7th, 2026 | 10:00 AM PT
Every founder asks the same question, and almost none of them answer it correctly. In this session, Rob Snyder dismantles the ivory tower approaches to entrepreneurship that get startups backwards, from customer interviews to market research, and introduces his PULL Framework: the missing model for understanding what truly drives purchasing decisions. Drawing on his own experience growing a startup from $0 to $4M in annual revenue with no website and a spreadsheet as the product, and stories from hundreds of early-stage founders, Snyder lays out a clear, actionable path for building a fast-growing company by leading with demand, not assumptions.
Key Takeaways:
- Understand what actually causes customers to buy, and why most founders never figure it out
- Learn why selling is the most powerful form of research and how to use it
- Apply the PULL Framework to identify and validate real customer demand
- Rethink everything you've been taught about building a startup from the ground up
Meet our special guests
Rob Snyder
Rob Snyder is a serial startup founder and a fellow at Harvard Innovation Labs. He graduated from Harvard Business School and previously worked at McKinsey & Company. He is also an entrepreneur-in-residence and venture partner for early-stage venture capital funds. Snyder lives with his wife and daughter in New Hampshire.
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