Learn to build a positioning strategy that sharpens over time, using data and AI to spot shifts before the rest of your category does!
July 8th, 2026 | 11:00 AM PT
The founders who win aren't always the ones with the biggest teams or budgets, they're the ones who read the market earliest and move with intention. In this session, Samantha Sloane shares how she has built and scaled multiple businesses by treating positioning not as a one-time exercise, but as a living asset that compounds with every new piece of audience data. Designed for solopreneurs and small teams in their first five years, this session delivers practical, immediately applicable frameworks for using data and AI to sharpen your positioning, anticipate consumer behavior shifts, and capture market share before the rest of your category catches on, all without a marketing team behind you.
Key Takeaways:
- Build a positioning strategy that compounds as you collect more data on your audience
- Treat positioning as a living asset that sharpens every time you learn something new about your customers
- Use data to identify shifts in consumer behavior early enough to capture market share before the rest of your category catches on
- Use AI to move faster on data-driven marketing and sharper on positioning, even as a team of one
Meet our special guests
Samantha Sloane
Samantha Sloane is an entrepreneur known for building businesses ahead of where consumer behavior is going, and monetizing the gap before the market catches up. After selling her intellectual property to a global wellness giant as personalized wellness programming was evolving, she went on to build a seven-figure business focused on helping individuals create leverage in a labor market where the data pointed to a deeper shift in how people were approaching their work. She is now bringing to market a first-of-its-kind creator model for physical retail businesses and the consumer brands sold within them, built around the return of local influence as a driver of smarter brand spend and stronger point-of-sale performance. Across every venture, she has built by reading data closely, interpreting consumer behavior early, and working with the current of where the market is heading rather than against it.
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