2 min read

Founder Brand to Market: Build Visibility That Drives Growth

Nasdaq Entrepreneurial Center October 27, 2026
Event Date: Dec 2, 2026
Event Time: 11:00 AM PT

Upcoming Class Branding Marketing

Your personal brand is one of the most underused growth tools you have. Learn how to build visibility that actually drives business with Katrina Owens

In today’s crowded market, a founder’s personal brand can be one of the most powerful tools for building trust, attracting opportunities, and accelerating growth. In this session, Katrina Owens will explore how founders can strengthen their positioning, tell a more compelling story, and build a credible online presence that supports their broader go-to-market strategy. Founders will learn how to move beyond simply “being visible” and use their brand intentionally to create stronger connections with customers, partners, investors, and their wider ecosystem.

Key Takeaways

Clarify your founder positioning and what you want to be known for
Build a personal brand that supports your company’s larger growth strategy
Tell your story in a way that creates credibility and connection
Strengthen your online presence and visibility with intention
Turn visibility into customers, partnerships, and new business opportunities

Katrina Owens

Personal Brand & Public Relations Expert

Katrina Owens is a bestselling author, podcast host, speaker, and personal branding and public relations strategist who helps founders and leaders turn their personal brand into a revenue-generating asset: one that attracts opportunities, partnerships, and long-term growth. Known for her strategic approach to PR and positioning, Katrina helps leaders become recognized authorities and convert that recognition into tangible outcomes, including paid speaking engagements, media features, brand partnerships, and scalable income.

After a decade working in corporate marketing and public relations, Katrina traded boardrooms for her own bold vision, launching her company to support ambitious founders, executives, and service-based business owners who are doing exceptional work but leaving money and opportunity on the table due to under-visibility.

Today, Katrina teaches business owners how to intentionally build “famous-feeling” personal brands that actively support business growth. Through her frameworks, coaching, and thought leadership, she shows clients how to position their expertise, tell stories that convert, and use PR and visibility as tools for expansion, without relying on expensive agencies or chasing influencer culture. Her clients have landed features in Vogue, The New York Times, top-charting podcasts, paid stages, and brand partnerships around the world by leveraging their personal brand as a strategic driver of income, influence, and long-term legacy.

Save Your Seat Now

Your confidential answers to the questions below help us ensure we are fostering an accessible and equitable entrepreneurial ecosystem for all. Thank you for your support!

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to nasdaqcenterlive@nasdaqcenter.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact hello@nasdaqcenter.org.

If you haven't already, please add hello@nasdaqcenter.org to your safe senders list.