2 min read

Hard or Wrong: When to Push and When to Quit

Nasdaq Entrepreneurial Center Updated on October 30, 2026
Event Date: Dec 9, 2026
Event Time: 11:00 AM PT

Upcoming Class Business Modeling / Planning Business Foundations and Strategy

Hard or Wrong: When to Push and When to Quit

Learn how to tell a hard decision from a wrong one with a simple three-question test, so you stop grinding on dead products and quitting good ones too soon with Terry Rice!

Founders grind on dead products for two years and quit good ones in the first bad month, because hard and wrong feel identical from the inside. This session teaches the three-question Hard or Wrong test, then puts it to work. Everyone runs a real decision from their business through it live. People leave with one move that has a date on it, not a page of notes.

12.9.2026 - Hard or Wrong When to Push and When to Quit with Terri Rice

Key Takeaways:

A three-question test that separates a hard decision from a wrong one, so the call gets made on evidence instead of gut feeling.
A live run through the test on a real decision from their business, ending with one concrete next move.
Why founders grind on dead products too long and quit good ones too early, and how to catch the pattern in real time.

Terri Rice

Facilitator, Author and Advisor , Terry Rice Consulting

Terry Rice is a keynote speaker and creator of the Hard or Wrong decision framework, the three-question test that tells leaders whether a decision is hard or simply wrong before they spend another year on the wrong one. He has delivered it for Google, Amazon, EY, and Berkshire Hathaway. Audiences leave with one decision settled and one move with a date on it, and they can run the test themselves from then on.

Former Meta and Adobe. In 2026, Adobe brought him back fourteen years after he left to keynote its Creator VIP Community Summit. On faculty at NYU for more than ten years. Featured by Good Morning America, SXSW, Fast Company, and The Wall Street Journal.

He built the framework rebuilding his own life. Fired from Facebook for drinking, sober since 2015, lost his son TJ at birth. He rebuilt on systems, because motivation wasn't available. He lives in Brooklyn with his wife and five kids and coaches youth basketball.

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