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4.14.26 @ 11am PT The Hidden Operations of Impact with Hawwa Muhammad EB Banner (1)

Build a business that’s as values-driven behind the scenes as it is in the spotlight with Hawwa Muhammad!

April 14th, 2026 | 11:00 AM PT


Founders often lead with purpose, but purpose alone doesn’t build a scalable, sustainable business. Being purpose-driven is more than messaging— it’s a commitment that should shape every layer of your business. To make your values real, they need to show up in your internal operations.

The Nasdaq Center is excited to be joined by Hawwa Muhammad, Founder and CEO at Pink Trumpet, for a practical session for founders who want to ensure their operations reflect the impact they want to make. We’ll explore how to turn abstract intentions into real processes, workflows, and policies so that you can avoid friction and misalignment as you scale. Join us to gain the tools needed to make sure your systems tell the same story as your brand!

Key Takeaways:

  • Learn how to align internal operations with your purpose for lasting impact.
  • Discover how to build workflows, policies, and practices that reflect your values.
  • Understand how your internal systems shape the external experience—and how to make sure they’re telling the same story.

Meet our special guest

Headshot Hawwa Muhammad

Hawwa Muhammad

Hawwa M. is a social sector strategist, writer, and founder of Pink Trumpet, a consultancy that helps nonprofits and mission-driven businesses turn bold ideas into real-world impact. Her approach is rooted in two things: empathy and structure. She has spent over a decade in nonprofit organizations, identifying the gaps that quietly become crises, fixing what's broken, and building the systems that keep them from breaking again. Hawwa understands the tension between vision and capacity, between big ideas and the everyday grind. From leading a guaranteed income pilot in New Jersey’s largest city to designing end-to-end grantmaking strategies for tech companies, she specializes in making impact feel actionable—and human.

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The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to nasdaqcenterlive@nasdaqcenter.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact hello@nasdaqcenter.org.

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