Gain practical insights to price your offerings with clarity, confidence, and revenue growth and stability in mind with Erin B. Haag!
April 10th, 2026 | 9:00 AM PT
Pricing is one of the most powerful—and most misunderstood—levers in business growth. Many founders undercharge, overcomplicate their pricing, or rely on guesswork instead of strategy, leaving significant revenue on the table. When pricing is structured intentionally, it can transform profitability, sustainability, and confidence in how you sell.
The Nasdaq Center is excited to be joined by Erin B. Haag— 2X Exited Founder, Bestselling Author, and creator of Pricing Overhaul®— for a deep dive into how entrepreneurs can rethink their relationship with pricing and unlock greater revenue potential. Erin has spent more than two decades helping businesses—from global corporations to small business owners—use numbers and metrics to build profitable, scalable companies. In this session, she will walk founders through her proven Pricing Overhaul® framework, designed to help entrepreneurs shift their mindset around money and math, restructure their pricing models, and confidently charge for the value they deliver.
Key Takeaways:
- Learn how mindset shifts around money and value directly impact your revenue potential.
- Understand the core elements of Erin’s proven method for restructuring pricing to increase profitability.
- Discover how strategic pricing decisions can support sustainable, scalable business growth.
- Gain clarity on how numbers, margins, and metrics should inform your pricing strategy.
Meet our special guest
Erin B. Haag
Erin B. Haag is the creator of Pricing Overhaul®, a proven method that helps entrepreneurs shift their mindset around money and math, restructure pricing for profitability, and earn more than they ever thought possible. A serial entrepreneur, self-proclaimed math nerd, and full-blooded Capricorn, Erin brings over two decades of expertise in numbers, metrics, and pricing strategies for both global corporations and privately owned businesses.
Through her signature Pricing Overhaul® framework, Erin has helped thousands of business owners stop undercharging, start valuing their expertise, and build sustainable, scalable, and profitable companies. She is also the founder of the Pricing Overhaul® Academy, a certification program where coaches and consultants become licensed to teach her method, creating a ripple effect of profitable pricing across industries.
Erin is the bestselling author of Give Yourself a Raise: The Mindset and Math You Need to Get to Your First Million, which addresses one of the most paralyzing questions in business: “How much should I charge?!” Her work empowers entrepreneurs to answer with confidence, clarity, and profitability in mind.
When she’s not digging into spreadsheets or mentoring clients, Erin is a devoted mom of two, world traveler, and lover of wine, cheese, and unapologetic conversations about money.
The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!
All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to nasdaqcenterlive@nasdaqcenter.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact hello@nasdaqcenter.org.
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