Meet our special guest

Terry Beltran is a Market Opportunity Strategist and Fractional CMO who helps women founders transform their expertise into clear, differentiated brands that attract customers, partnerships, and strategic growth opportunities.

Many entrepreneurs begin marketing before building a strong strategic foundation. Without precise positioning, messaging, and market focus, growth stalls and resources are wasted. Terry helps founders clarify their competitive advantage, define high-value audiences, and reposition their brands so marketing becomes a growth engine rather than a constant effort. Before launching her own firm, Terry spent nearly two decades in design, engineering, and marketing leadership roles at General Motors, where she translated complex innovations into customer value and identified opportunities across diverse and global markets.

Today, through Beltran Media, she advises founders on brand strategy and multicultural market positioning that resonates authentically with Hispanic, Black, and Asian consumers—some of the fastest-growing segments in today’s economy. She believes multicultural founders hold untapped competitive advantages because of their lived market insight and cross-cultural fluency. Terry has delivered founder education programs and workshops with organizations including Verizon Digital Ready, Dell Technologies Women Entrepreneurs, and Flagstar Bank, helping entrepreneurs strengthen positioning, expand market reach, and increase revenue visibility. Through her speaking and advisory work, Terry equips founders with practical frameworks to clarify positioning, identify untapped opportunities, build strategic partnerships, and leverage modern tools—including AI—to accelerate visibility and sustainable growth.