Gain clarity on financial systems and learn strategies to grow your business with greater stability so you can focus more on what matters most with Catherine Licari!
June 24th, 2026 | 12:00 PM PT
For small business owners, strong revenue doesn’t always mean strong financial health. Many SMB founders struggle with inconsistent cash flow, unclear financial systems, and limited visibility into where their money is actually going. Without the right financial foundation in place, growth can become stressful, reactive, and difficult to sustain.
The Nasdaq Center is excited to be joined by Catherine Licari, Founder of Cash Flow for Creatives, for a practical session designed to help entrepreneurs strengthen the financial side of their business with greater clarity and confidence. This webinar will explore the systems, processes, and habits that support healthy cash flow, smarter decision-making, and long-term stability—without requiring a finance background.
From managing operating expenses and forecasting future needs to building systems that improve visibility and control, founders will gain actionable insight into how to create a more sustainable and resilient business.
Key Takeaways:
- Learn the essential financial systems every SMB needs to operate more efficiently and sustainably.
- Understand how to track, manage, and forecast cash flow with greater confidence.
- Discover practical approaches to budgeting, expense management, and planning for growth.
- Gain strategies to reduce financial stress and create stronger operational resilience as your business grows.
Meet our special guest
Catherine Licari
Catherine Smith Licari is a small business strategist, Columbia MBA, and 7-figure entrepreneur on a mission to help small business owners build real, lasting wealth — without burning out or guessing their way through growth.
With over 10 years of hands-on experience building luxury fashion and retail brands, Catherine has built multiple product-based companies to 7 figures in under 18 months, raised over $10 million in capital to support small business development, and been featured by Forbes, NASDAQ, Harper’s Bazaar, and The Wall Street Journal for her work at the intersection of strategy, systems, and sustainable success.
Her secret? A belief that profit isn’t accidental — it’s built with intention, clarity, and a plan.
That belief led her to create The Small Business Planner®, a system trusted by over 6,000 business owners to help them build businesses that are not only beautiful and mission-driven, but deeply profitable. Catherine brings the perfect mix of big-business strategy and small-business practicality to everything she teaches — helping founders turn their passion into a truly scalable and sustainable business.
Whether she’s coaching clients, leading live workshops, or helping you through a planner page, Catherine’s work is rooted in one powerful promise: You don’t have to do this alone. You just need a clear plan — and a partner who’s walked the path.
The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!
All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to nasdaqcenterlive@nasdaqcenter.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact hello@nasdaqcenter.org.
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