Founders preparing to launch services must make critical decisions about positioning, pricing, packaging, and customer experience—often before they have all the answers. Learning directly from founders who have already navigated these decisions can be valuable, providing practical insights that go beyond theory into real-world execution.

The Nasdaq Center is excited to be joined by Heidi Lewis-Ivey— Founder at Nael Associates Inc. and Milestone Circles Graduate and Mentor— will share her personal journey of building and launching a successful service offering, including lessons learned, common pitfalls, and strategies that helped drive growth.

Then, participants will move into facilitated breakout discussions to work through structured prompts, receive feedback from fellow founders, and apply key concepts directly to your own business. This is more than a webinar—it's a working session designed to help you leave with greater clarity, stronger ideas, and meaningful connections.

Format: 15-minute founder story followed by 30-minute breakout sessions to apply key lessons through guided discussion and peer feedback.