
Discover what's truly driving profitability in your business and how to focus your resources where they'll create the greatest return with Erin Pelicano!
August 26th, 2026 | 10:00 AM PT
Revenue tells only part of the story. As companies grow, adding customers, products, or services doesn't always translate into greater profitability. The most successful founders know how to identify which parts of the business create lasting value, which quietly drain resources, and where to focus investments to maximize long-term growth.
The Nasdaq Center is excited to be joined by Erin Pelicano, Founder Advisor at The Venture Project and Entrepreneurial Leadership Strategist, for a strategic session designed for high-growth founders looking to build more profitable, resilient businesses. Rather than chasing top-line growth alone, participants will learn how to evaluate the true drivers of profitability across their business, uncover hidden inefficiencies, and make more informed decisions about where to invest time, capital, and talent.
Whether you're scaling operations, expanding your product portfolio, or preparing for your next stage of growth, this session will provide practical frameworks for improving profitability while strengthening the long-term health and value of your company.
Key Takeaways:
- Learn how to distinguish high-value products, services, customers, and business activities from those that consume resources without delivering meaningful returns.
- Discover how to recognize operational, financial, and strategic inefficiencies that quietly limit profitability as your business scales.
- Gain frameworks for prioritizing investments in the areas that generate the greatest long-term impact and sustainable growth.
- Walk away with practical tools for improving margins, strengthening decision-making, and creating a business designed for long-term value creation.
Meet our special guest

Erin Pelicano
Erin Pelicano Cauble is a Founder Advisor and Entrepreneurial Leadership Strategist who helps entrepreneurs build stronger, more profitable businesses through practical strategy and better business decisions.
A former civil engineer turned entrepreneur, Erin built a nationally recognized consumer brand, growing it through e-commerce, wholesale, and licensing while serving more than 30,000 customers and earning national media recognition, including Netflix and FX.
Today through The Venture Project, she advises entrepreneurs, business owners, and organizations that support them on business strategy, profit centers, entrepreneurial leadership, and long-term business growth. Her work includes collaborations with the Maryland Women’s Business Center, Maryland Small Business Development Center, American Craft Council, entrepreneur centers, business incubators, and founder communities.
She believes entrepreneurs don’t need more ideas - they need greater clarity about where to invest their time, energy, and resources. Through her Strategic Moves framework, she helps founders simplify complexity, focus on what truly drives profitability, and build businesses designed for long term success.
The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!
All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to nasdaqcenterlive@nasdaqcenter.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact hello@nasdaqcenter.org.
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