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10.8.2026 - Financial Management Essentials for SMBs with Jessica Perrone  (1)

Learn how to build the financial systems and discipline needed to manage revenue, become self-sustaining, and confidently grow your business with Jessica Perrone!

October 8th, 2026 | 11:00 AM PT


Most founders have a product, customers, and some revenue — but not yet the systems to track, manage, and grow that revenue with intention. This session is built for exactly that moment.

Join us for a practical, no-theory session designed to help early-stage founders build the financial foundation their business needs to become stable, sustainable, and ready to grow. From setting up the right infrastructure from day one to understanding what it actually takes to pay yourself consistently, you will walk away with concrete steps you can act on immediately.

Key Takeaways

  • Day-One Financial Infrastructure: Why an LLC, EIN, business bank account, and accounting software from day zero is essential to eliminate co-mingling and track real cash burn.
  • Cutting the Cord on Personal Funding: Establishing a strict boundary where personal cash injections permanently stop, forcing your business to become self-sustaining while yielding side draws.
  • The W-2 Exit Math: Practical methods to calculate your personal living baseline and determine the exact financial metrics needed to safely quit your day job.

Meet our special guest

Headshot Jessica Perrone

Jessica Perrone

Jessica Perrone is a former Wall Street professional, Accredited Financial Counselor® (AFC®), NASDAQ Entrepreneurial Center Milestone Graduate, and founder dedicated to making financial education practical and accessible. She is the founder of HerFinIQ, which empowers women to become confident Wealth-Creators, and creator of the Hey Jessica Financial Coach App. Expanding her mission into corporate wellness, Perrone also founded FinIQ Edu, a co-ed workplace education segment that delivers actionable financial literacy to teams and founders. Through national media appearances, keynote speaking, and community initiatives, Perronedemystifies money management and equips individuals with the systems and confidence needed to take control of their financial futures.

Your confidential answers to the questions below help us ensure we are fostering an accessible and equitable entrepreneurial ecosystem for all. Thank you for your support!

Register For Free Here

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The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver free resources, expert guidance, and top-tier mentorship to over 100,000 entrepreneurs worldwide. Your support helps us continue delivering these transformative programs—expanding access to entrepreneurship and driving economic progress for all. Join us and make a gift today to help more entrepreneurs thrive!

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to nasdaqcenterlive@nasdaqcenter.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact hello@nasdaqcenter.org.

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