Learn what smarter decision-making looks like in the age of AI and explore how the most important advantage founders have is still distinctly human with Cheryl Strauss Einhorn!
October 14th, 2026 | 12:00 PM PT
AI can give founders more information, analysis, and recommendations than ever before, but more information doesn't necessarily lead to better decisions. As entrepreneurs increasingly rely on AI to inform everything from market research and strategy to hiring, operations, and growth, a critical new leadership challenge is emerging: knowing when to trust the technology, when to challenge it, and when human judgment needs to lead.
The Nasdaq Center is excited to welcome Cheryl Strauss Einhorn, Founder and CEO at Decisive and creator of Cornell University’s Complex Decision-Making class, for a conversation inspired by her new book, The Human Edge: Smarter Decisions in the Age of AI. We will explore how entrepreneurs can use AI to augment—not replace—the uniquely human capabilities required to navigate complex decisions with clarity, discernment, creativity, and confidence.
Drawing from real-world case studies and research into human cognition, Cheryl will share a repeatable approach to AI-supported decision-making that helps founders move from an overwhelming volume of information to meaningful action. You’ll walk away knowing how to question AI-generated outputs, uncover potential biases, improve the way you research and prompt, and maintain agency over the decisions that ultimately shape your business.
Key Takeaways:
- Understand how to incorporate AI into your decision-making while preserving the human judgment, context, and discernment technology cannot replace.
- Apply Cheryl's Breadth to Depth approach to narrow overwhelming amounts of AI-generated information and avoid analysis paralysis.
- Explore Creative Friction and learn how skepticism and thoughtful questioning can uncover biases and improve the quality of AI-supported thinking.
- Discover Progressive Prompting, a structured approach to using AI as a research partner and progressively refining what you're looking for.
- Walk away with practical strategies for combining the speed and capabilities of AI with human creativity, ethics, curiosity, and agency.
Meet our special guest
Cheryl Strauss Einhorn
Cheryl Strauss Einhorn is the creator of the AREA Method, a decision-making system for individuals, companies, and nonprofits to solve complex problems. Cheryl is the founder of the decision-sciences company Decisive, offering leadership training, curriculum, coaching, and professional development services, and is an adjunct professor at Cornell University. She is the author of the award-winning books Problem Solved about personal and professional decision-making and Investing in Financial Research about financial and investment decisions and Problem Solver, about the psychology of decision-making and Problem Solver Profiles. For more information, check out Cheryl's TED talk and visit areamethod.com.
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