You do not have to build rockets to benefit from the space economy. If your business relies on data, connectivity, navigation, logistics, weather intelligence, digital transactions, advanced technology, or global markets, space is already part of your operating environment and a powerful lens for recognizing what comes next.

In this inspiring and practical session, global space leader, futurist, and strategic advisor Shelli Brunswick introduces The Space Mindset: Build Markets, Build Talent, Build Scale. Drawing on insights from the global space economy, emerging technologies, entrepreneurship, and innovation ecosystems, Shelli will show founders how to look beyond their current industries, identify opportunities at the intersection of sectors, and position their businesses for enduring growth.

Participants will explore how breakthrough ideas move from mission to market; how government research, technology-transfer programs, and resources such as NASA patents can unlock new possibilities; and why scaling requires more than a strong product. It requires the right people, partnerships, positioning, and systems.

Whether participants are developing an idea, growing an established company, or preparing to enter new markets, this session will challenge them to think bigger, act bolder, and shape the future of their businesses.

Key Takeaways

• Build markets by defining the right problem, understanding the broader stakeholder ecosystem, and positioning a solution around measurable value.

• Build talent by identifying the interdisciplinary capabilities, leadership skills, networks, and partnerships needed for the next stage of growth.

• Build scale by aligning strategy, capital, infrastructure, standards, and cross-sector collaboration—not simply increasing sales.

• Apply a Space Mindset to think globally, lead strategically, and move from working primarily in the business to building the systems that allow the business to grow.